Innovation as an Opportunity: Unlocking Entrepreneurial Potential in Emerging and Developing Countries

Innovation is key to addressing economic and social challenges in developing and emerging countries, while also unlocking new business opportunities. These regions are seeing the rise of new markets, growing middle classes, and dynamic start-up ecosystems. Yet many European companies still underutilize this innovation potential, relying on traditional export models rather than investing in locally adapted solutions and partnerships. This corporAID Multilogue explores how innovation can be created and scaled in resource-constrained environments. It highlights the power of combining local needs and ideas with international expertise and funding. Austrian companies, development institutions, and local partners will share insights and practical examples on how to successfully collaborate and innovate in emerging markets. This session is hybrid, taking place at the Humanitarian Innovation Lab of the Austrian Red Cross at Wiedner Hauptstraße 28, 1040 Vienna. A link to the online session will be shared later.